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Center for Media Engagement

Who We Are

Our media landscape is confronting escalating challenges — from changing funding models for journalism to the widespread increase in mis- and disinformation to the unknown impacts of social media and artificial intelligence. 

The Center for Media Engagement is focused on envisioning a more vibrant future. 

We are a first-of-its-kind center that works to understand and improve the information ecosystem for the benefit of democracy.

Housed in the Moody College of Communication, our center partners with newsrooms, social media platforms, and public and private organizations to develop research, tools, and strategies that improve media practices.



What We're Fundraising For

Student Support

Your gift will help fund undergraduate and graduate student positions in our center. Through your generosity, we can help train the next generation of researchers looking to improve the media landscape. 


Election Research

Your support will also help fund important upcoming research. As we head into what is shaping up to be a highly polarizing presidential campaign, our work could not be more critical. We have projects underway on the news media’s role in informing communities and combatting misinformation, the use of AI in political campaigns, social media’s function in elections, and strategies to build connections across party lines. 



Your Impact

Your investment can make a big impact on the future of our student leaders.


“This experience has not only taught me a lot about what my ambitions are, and my passions are, but it also makes me feel purposeful that all the work that I'm doing is going to a greater cause… It gives me a lot of hope, in a way, because I know there's a lot of important work going into fixing just some of the problems that exist in the world.” – Tanvi Prem, Undergraduate Research Assistant


“I knew coming in that this would give me a lot of experience to work with not just numbers and data, but to be able to understand how journalists can better work with everyday people, the people who read their stories, to be able to better represent them and to better understand what’s going on in the world around them.” – Christian Debrady, Undergraduate Research Assistant


“I'm really grateful all the time for the opportunities that I get to work alongside already established professors and professionals in the field.” – Josh Whalen, Undergraduate Research Assistant 


You'll also help us work toward our mission of improving the information ecosystem for the benefit of democracy. 


“The Center for Media Engagement does essential work to help news organizations and communities understand each other in deeper, more productive ways.” –  Bettina Chang, Cofounder & Co-Executive Director, City Bureau 



Thank You for helping us change the world! 

Leaderboard
Final Countdown Challenge
The five participating colleges, schools, units or organizations that receive the greatest number of gifts within the designated period will receive an additional award! April 11, 8 – 10 p.m. Central 1st place – $2,000 | 2nd place – $1,500 | 3rd place – $1,000 | 4th place – $750 | 5th place – $250
Rank Prize Department Gifts
1 $2,000 Texas Trap and Skeet 356
2 $1,500 Texas Crew 304
3 $1,000 UT Child Development Center Leona 257
4 $750 Texas Women's Rugby 103
5 $250 Liberal Arts Council 88
Ended
$500
5,000th Gift Milestone Award
To celebrate specific milestones in the campaign, an additional award will be added to the area that receives the following milestone gifts. 5,000th Gift – $500 award
Completed
$750
7,000th Gift Milestone Award
To celebrate specific milestones in the campaign, an additional award will be added to the area that receives the following milestone gifts. 7,000th Gift – $750 award
7,000 / 7,000 Gifts
Completed
2
Match
Saddle Up Surprise Match
Surprise! Here is another match for 40 for Forty! The first $7,500 in gifts from alumni, parents, faculty, staff, friends and students within this period will be matched! Gifts from $5 and above will be matched until the total to be awarded, $7,500, is exhausted. April 11, 10 a.m. – 1 p.m. Central
$7,500 MATCHED
Completed
Leaderboard
Longhorn Lunch Special Challenge (General)
The three participating colleges, schools, units or programs that receive the greatest number of gifts within the designated period will receive an additional award. April 10, 1 – 4 p.m. Central
Rank Prize Department Gifts
1 $2,000 UT Child Development Center Lavaca 51
2 $1,000 Texas Exes 15
3 $500 Jackson School of Geosciences 12
4 McCombs School of Business 11
5 Moody College of Communication 11
Ended
Leaderboard
University-Wide Leaderboard: Greatest Number of Unique Donors
The participating college, school, unit or organization with the greatest number of unique donors will be listed on the leaderboard for bragging rights only.
Rank Department Donors
1 Texas Crew 230
2 2024 Class Gift 213
3 McCombs School of Business 144
4 The University of Texas Weightlifting Team 137
5 Texas Exes 133
Ended
Leaderboard
University-Wide Leaderboard: Greatest Number of Gifts Received
The participating college, school, unit or organization with the greatest number of gifts will be listed on the leaderboard for bragging rights only.
Rank Department Gifts
1 Texas Crew 794
2 Texas Trap and Skeet 502
3 UT Child Development Center Leona 275
4 Chapters & Networks 229
5 2024 Class Gift 215
Ended
2
Match
Faculty & Staff Big Give Match (Day 1)
The first $5,000 in gifts from UT faculty and staff members made within this period will be matched! Gifts of $5 and above will be matched until the total to be awarded, $5,000, is exhausted. April 10, 6 a.m. – 5 p.m. Central
$5,000 MATCHED
Completed
Leaderboard
Day 1 Leaderboard: Unique Donors
The five participating colleges, schools, units or organizations with the greatest number of unique donors during the first day of 40 for Forty will receive awards! April 10, 6 a.m. – 11:59 p.m. Central
Rank Prize Department Donors
1 $1,000 Texas Crew 93
2 $750 McCombs School of Business 81
3 $500 UT iGEM Team 65
4 $250 Texas Exes 54
5 $100 Longhorn Racing 53
Ended
2
Match
Midnight Madness Match
The first $7,500 in gifts from alumni, parents, faculty, staff, friends and students made within this period will be matched! Gifts of $5 and above will be matched until the total to be awarded, $7,500, is exhausted. April 11, midnight – 7 a.m. Central
$7,500 MATCHED
Completed
2
Match
Morning Mojo Match
The first $10,000 in gifts from alumni, parents, faculty, staff, friends and students within this period will be matched! Gifts of $5 and above will be matched until the total to be awarded, $10,000, is exhausted. April 11, 7 – 10 a.m. Central
$10,000 MATCHED
Completed
2
Match
Cheers to 10 Years Final Match
The first $10,000 in gifts from alumni, parents, faculty, staff, friends and students within this period will be matched! Gifts from $5-$500 will be matched until the total to be awarded, $10,000, is exhausted. April 11, 4 – 8 p.m. Central
$10,000 MATCHED
Completed
$750
6,000th Gift Milestone Award
To celebrate specific milestones in the campaign, an additional award will be added to the area that receives the following milestone gifts. 6,000th Gift – $750 award
Completed
Leaderboard
Hungry, Hungry Bevo Challenge (General)
The three participating colleges, schools, units or programs that receive the greatest number of unique donors within the designated period will receive an additional award. The award designation will be determined by the receiving participating group. April 11, 1 p.m. – 4 p.m. Central
Rank Prize Department Donors
1 $2,000 UT Child Development Center Comal 20
2 $1,000 McCombs School of Business 15
3 $500 Texas Exes 12
4 Kendra Scott WEL Institute 10
5 School of Human Ecology 9
Ended
2
Match
Happy Horns Happy Hour Match
The first $10,000 in gifts from alumni, parents, faculty, staff, friends and students made within this period will be matched! Gifts of $5 and above will be matched until the total to be awarded, $10,000, is exhausted. April 10, 4 – 8 p.m. Central
$10,000 MATCHED
Completed
Leaderboard
Day 2 Leaderboard: Gifts
The five participating colleges, schools, units or organizations with the greatest number of gifts raised during the second day of 40 for Forty will receive awards! April 11, midnight – 10 p.m. Central
Rank Prize Department Gifts
1 $1,000 Texas Crew 510
2 $750 Texas Trap and Skeet 379
3 $500 UT Child Development Center Leona 264
4 $250 Chapters & Networks 193
5 $100 The University of Texas Weightlifting Team 178
Ended
Leaderboard
University-Wide Leaderboard: Highest Amount of Dollars Received
The participating college, school, unit or organization with the highest number of dollars raised will be listed on the leaderboard for bragging rights only.
Rank Department Raised
1 McCombs School of Business $8,409,843.00
2 Department of Mathematics $1,601,405.00
3 Jackson School of Geosciences $623,850.00
4 College of Natural Sciences $515,570.24
5 Texas Athletics $508,441.00
Ended
2
Match
Decade of Difference Kickoff Match
The first $10,000 in gifts from alumni, parents, faculty, staff, friends and students within this period will be matched! Gifts from $5-$500 will be matched until the total to be awarded, $10,000, is exhausted. April 10, 6 – 9 a.m. Central
$10,000 MATCHED
Completed
2
Match
Mid-Morning Match
The first $10,000 in gifts from alumni, parents, faculty, staff, friends and students within this period will be matched! Gifts from $5-$500 will be matched until the total to be awarded, $10,000, is exhausted. April 10, 9 a.m. – 1 p.m. Central
$10,000 MATCHED
Completed
2
Match
Longhorn Late-Night Match
The first $5,000 in gifts from alumni, parents, faculty, staff, friends and students made within this period will be matched! Gifts of $5 and above will be matched until the total to be awarded, $5,000, is exhausted. April 10, 8 – 11:59 p.m. Central
$5,000 MATCHED
Completed
2
Match
Faculty & Staff Big Give Match (Day 2)
The first $5,000 in gifts from UT faculty and staff members made within this period will be matched! Gifts of $5 and above will be matched until the total to be awarded, $5,000, is exhausted. April 11, 7 a.m. – 10 p.m. Central
$5,000 MATCHED
Completed
Success!
Pre-Campaign Ambassador Sign-up Challenge
The three participating colleges, schools, units or organizations with the most verified 40 for Forty ambassadors registered by April 9 at 5 p.m. will receive an additional award! February 5, 6 a.m. Central – April 9, 5 p.m. Central 1st Place – $1,000 award | 2nd Place – $500 award | 3rd Place – $250 award
Completed
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Or you can contact us at annual.giving@austin.utexas.edu.