Who We Are
The Center for Media Engagement envisions a vibrant American news media that more effectively empowers the public to understand, appreciate, and participate in the democratic exchange of ideas. We are a first-of-its-kind center that conducts original, groundbreaking research alongside newsrooms, social media platforms, and organizations looking to influence media practices for the benefit of democracy. We translate our theoretically driven and methodologically rigorous research into tools and strategies that these same stakeholders and collaborators can employ for the greater good.
What We’re Fundraising For
Our research tests strategies for informing audiences, promoting substantive discourse, and helping citizens to understand diverse views. At the same time, we help media organizations achieve their business goals by analyzing outcomes like subscriptions, clicks, and time on page.
Donor gifts will help fund research that allows us to help newsrooms build trust in media and help audiences engage in democracy in meaningful ways.